Harvard Business Review issued a fascinating study: 90% of those tweets out there are written by 10% of those on twitter. I think I’ve become one of the 90% that don’t tweet much anymore. I always think that if I had more time to apply one of the now 1000 applications, I’d become a more fervent user and actually realize some of the benefit.
Or I could just shut down like that baby at a rock concert trying to study this new chart outlining the Twitterverse. I haven’t given up yet, but it seems a bit more productive to focus on content than chatter. At least that’s what my clients are paying me for.