Newsletters, RIP.
I realized in the last month that I have been a part of phasing out three different industry newsletters - meaning written, designed, printed, mailed via the USPS.    The reason?  Almost all entirely budget related.  Revenues aren’t supporting the traditional delivery of news within key interest...
PR is still alive, but the game has changed.
Rules are meant to be broken (this is not my original content).   But really worth sharing.  The message is:  openness wins, pay lots of attention and those old habits (ie press releases) die hard. From a report from the SXSW 2009 (South by Southwest Interactive show, unfortunately I don’t...