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Is the blog the new press release?  Not entirely, but close. 
In reading one of my favorite industry, insider blogs from Brian Solis, who writes on “PR 2.0,” he summarized what I’ve been preaching for the last two years.  While the press release has not gone away, the way in which we distribute news in them has changed dramatically.  Moreover,...
I am not a geek.
I tried to be one recently.  I signed up and went to the Wordcamp (seminar? workshop? geek fest?) this last weekend. I even recruited about 8 other people to go too. Wordcamp is the official ‘brand’ for a gathering of Wordpress geeks.   But I’m just a huge fan.  Just an end- user...
Email uh-oh moments.
While social media is still all the buzz, studies continue to show (despite what social media talking heads might want you to think) that email is still a trusted, proven way to communicate.  And it is critical to promote web sites and sustain loyalty to your opted-in communities of interest. But recently...
PR is still alive, but the game has changed.
Rules are meant to be broken (this is not my original content).   But really worth sharing.  The message is:  openness wins, pay lots of attention and those old habits (ie press releases) die hard. From a report from the SXSW 2009 (South by Southwest Interactive show, unfortunately I don’t...
No matter the channel, your word rules.
While this blog  is meant to share specific tools about social media and Web 2.0, my attention is diverted for a moment to the “crisis” facing AIG and it’s executives over the federal stimulus funds being used for bonus pay. As someone who isn’t so sure that the stimulus money...
Show your love.
Valentine’s Day is around the corner.  And with today’s news of City Center ultimate demise, Downtown really needs your love. We’ve had great fun helping our longtime client at Capital Crossroads Special Improvement District produce a series of videos to promote the restaurant owner-operator...

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