Best Blog.
No, not this one.  But the nice folks at the Public Relations Society of America (Central Ohio chapter) think that our work on the downtowncolumbus.com blog is best in the city among the non-profits.   We beat out a highly respectable hospital in town that is affilated with a university for this “PRism,” ...
TED
I’m working on an idea that involves TED, and needless to say, I’m energized by it.  TED is a terrific web site (and may I say culture?) where they claim “ideas worth spreading” through 18 minute talks, videotaped and posted.  By the way, do you still videotape in the digital...
Newsletters, RIP.
I realized in the last month that I have been a part of phasing out three different industry newsletters - meaning written, designed, printed, mailed via the USPS.    The reason?  Almost all entirely budget related.  Revenues aren’t supporting the traditional delivery of news within key interest...
6 words.
I was inspired recently again by the spirit of Hemmingway’s 6 word novels.  One of them was “For sale baby shoes never worn.” Okay, maybe a little heavy.  But yesterday an email came across my desk from a co-consultant of mine on a project, asking me to “ban any language regarding...
Email uh-oh moments.
While social media is still all the buzz, studies continue to show (despite what social media talking heads might want you to think) that email is still a trusted, proven way to communicate.  And it is critical to promote web sites and sustain loyalty to your opted-in communities of interest. But recently...