PR is still alive, but the game has changed.
Rules are meant to be broken (this is not my original content).   But really worth sharing.  The message is:  openness wins, pay lots of attention and those old habits (ie press releases) die hard. From a report from the SXSW 2009 (South by Southwest Interactive show, unfortunately I don’t...
No matter the channel, your word rules.
While this blog  is meant to share specific tools about social media and Web 2.0, my attention is diverted for a moment to the “crisis” facing AIG and it’s executives over the federal stimulus funds being used for bonus pay. As someone who isn’t so sure that the stimulus money...
No content? No reason to talk.
Last week at OSU, I spoke to a group of informed students in a class on community partnerships.  Their charge was to work on a non-profit writing project like a grant, press release, blog, newsletter, appeal or brochure.  I envied them that they had 10 weeks to do one of those things when I’m...